SUMMARY: 18” x 24” grungy film poster design for clients indie horror film “Don’t Sleep”
OBJECTIVE: Create a film poster in a grungy format for a short horror film about a sleep paralysis demon. Client sent inspiration images for the look of the demon and cited my 2023 Spotify Wrapped poster series from my portfolio as inspiration.
SOLUTION: Using client’s inspiration, created a dark, distressed, three-color poster design capturing the look of the demon, utilizing red to accent the features of the demon and aggressive contrast. Use of positive and negative space and texture further accent the horror themes present in the film.
OUTCOME: Client accepted the final design for the poster and intends to implement in marketing for showings of the film and submissions to independent film festivals, expressing his excitement in the way I was able to capture the visual aesthetic of the film in the poster.
TOOLS: Adobe Photoshop