SUMMARY: Poster/flyer design for Collective Vintage’s Grand Opening and my own First Friday Art Show on October 4, 2024.
OBJECTIVE: Create a poster design for the Grand Opening of Collective Vintage’s new bar and lounge with the provided information for use in print and social media. Creative direction was left open to me, but needed to fit a vintage aesthetic.
SOLUTION: Created a unique design with an old Route 66-style motel sign and the required information using vintage typefaces and a balance of positive and negative space.
OUTCOME: This design required an extensive amount of manipulation in Photoshop. I started from a real motel sign and applied print effects to manipulate it into a printed style and edited it to display the required information from Collective Vintage. This poster was a challenge to fit the extensive amount of text on it in a compelling way, but ultimately this was accomplished to the client’s satisfaction. Poster was used extensively in the marketing for the event and the event was very successful.
TOOLS: Adobe Photoshop
