SUMMARY: Flyer design for The Art Mart’s Halloween Art Show on October 11, 2024.
OBJECTIVE: Create a flyer design for the Halloween Art Show with the provided information for use on social media. Creative direction was left open to me, but needed to fit a Halloween aesthetic.
SOLUTION: Designed a spooky, Halloween-themed flyer using hand and keys motif, black, white and purple color palette and the classic horror typeface, Benguiat UTC.
OUTCOME: The event name chosen was “Hocus Pocus” so I chose to go with a “witchy” aesthetic with the hand and keys and the lunar cycle imagery. Color palette fit the classic Halloween feel particularly in terms of magic and the occult. Flyer was used extensively in the marketing for the event and the event was very successful.
TOOLS: Adobe Photoshop
