SUMMARY: Comedy and tragedy theater mask shirt design for Valienta
OBJECTIVE: Design a shirt concept around the phrase “sad songs for happy people,” and make it print ready.
SOLUTION: Created artwork for the back of the shirt with classic comedy/tragedy theater masks to highlight the requested phrase, in a vintage style and made it reminiscent of a review. Designed a small badge logo for the front consistent with imagery on the back.
OUTCOME: This shirt is available in Valienta’s online merch store and has generated revenue for the band. Printed in red on white garment, white on red garment and white on black garment.
TOOLS: Adobe Illustrator, Adobe Photoshop

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